When crafting digital customer journeys, many marketers rely on generational segmentation to predict user behavior and craft content targeted to each persona. We’ve all heard the stereotypes, but the truth is individuals from across generational cohorts have a lot more in common than generation-based think pieces would lead you to believe. And Gen Z? They’re a bunch of smartphone-addicted, selfie-snapping Tide Pod snackers. Millennials are job-hobbing, avocado-guzzling participation trophy collectors. Gen Xers are largely forgotten and clinging desperately to their worn-out Sonic Youth t-shirts. Baby boomers are out-of-touch, tech-phobic dinosaurs.
